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A.T. Cross Company Acquires Polarized Sunglass Company Costa Del Mar Sunglasses, Inc.
- Acquisition Furthers Company’s Branded Accessories Strategy -
Lincoln, RI – April 22, 2003 – A.T. Cross Company (AMEX: ATX), today announced it
has completed the acquisition of Costa Del Mar Sunglasses, Inc. (“Costa Del Mar”),
a designer, manufacturer and wholesaler of high quality, high-performance polarized sunglasses.
The acquisition provides A.T. Cross entry into the premium eyewear category and furthers the
Company’s strategy of developing a market-leading portfolio of distinctive branded personal
and business accessories. Financial terms of the transaction were not disclosed
Founded in Florida in 1983, privately-held Costa Del Mar has developed a superior
reputation for its advanced polarized lens technology and fashionable, yet functional,
frame design. The Costa Del Mar brand is currently sold at specialty sporting goods
stores and eyeglass stores throughout the United States at price points in the $109
to $299 range.
Costa Del Mar has generated solid top line growth since its inception, most
recently achieving $11.4 million of net sales for 2002. A.T. Cross will continue
to sell the product under the Costa Del Mar brand name, and the acquisition is expected
to be accretive to earnings in the first year of operations.
David G. Whalen, President and Chief Executive Officer of A.T. Cross commented, “This
acquisition fits squarely into our strategy to become a leading designer and marketer of
branded personal and business accessories. Our customers, who trust and demand Cross’
service and quality, look to us to provide a variety of products that are functional, yet
allow for individual expression. Costa Del Mar, with its terrific frame designs and
unsurpassed polarized lens performance, enhances the ways in which we serve our existing
consumers and expands our reach to a broader and more diversified base.”
Effective immediately, Costa Del Mar will operate as a new division of A.T. Cross under
the leadership of Charles (“Chas”) R. MacDonald, who, as separately announced today,
was appointed President of Costa Del Mar and Vice President of A.T. Cross’ Optical Division.
Effective immediately, the Costa Del Mar team will operate under Mr. MacDonald’s leadership.
Raymond Ferguson, founder of Costa Del Mar, will remain with the Company through a transitional
period.
Mr. Ferguson said, “This is a great transaction for both companies. A.T. Cross will provide
a solid platform to raise the visibility and distribution of the Costa Del Mar brand. In addition,
several members of Cross’ senior management team have prior experience, across many disciplines,
in the sunglass category. This expertise, combined with our shared vision of providing consumers
products that combine innovative design and ultimate performance with guaranteed craftsmanship, makes
Costa Del Mar a logical addition to Cross’ portfolio of high-quality personal accessories. I feel
extremely comfortable that our brand will continue to flourish under Cross’ leadership.”
Mr. Whalen concluded, “The team at Costa Del Mar has done an outstanding job creating a dynamic,
entrepreneurial company with a reputation for quality, craftsmanship and innovation. We intend to
provide the resources to maximize the growth potential of the Costa Del Mar brand by layering their
products into our extensive global distribution network and providing additional design, marketing and
product development expertise. We welcome the Costa Del Mar team and look forward to a strong future
together.”
As previously announced, the Company plans to conduct a conference call on Friday, April 25, 2003
at 9:00 a.m. (EDT) to discuss results for the first quarter ended March 29, 2003. Investors and
interested parties may listen to the call via a live webcast accessible from
here. The webcast will be archived for 30 days on the site,
while a telephone replay of the call will be available beginning at 11:00 am EDT on April 25th through
May 2nd at 1-800-938-2796 or 1-402-220-9030.
Building on the rich tradition of its award-winning writing instruments and reputation for American
innovation and craftsmanship, A.T. Cross Company is a designer and marketer of branded personal and business
accessories. Cross provides a range of distinctive products that appeal to a growing market of consumers
seeking to enhance their image and facilitate their lifestyle. Cross products, including award-winning
quality writing instruments, timepieces and business accessories, are distributed in retail and corporate
gift channels worldwide.
Statements contained in this release that are not historical facts are forward-looking statements made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 (including statements
relating to the ability of the Company’s executives to increase revenue with new product categories, new
consumer targets, the ability of the Cross platform to be transferred to new product categories and diversification
of the Company’s revenue stream). In addition, words such as "believes," "anticipates," "expects," and similar
expressions are intended to identify forward-looking statements. These forward-looking statements are subject
to risks and uncertainties, including but not limited to the ability to integrate new businesses in new
product categories, consumer reaction to the Company’s ability to transfer its platform beyond writing instruments,
and are not guarantees since there are inherent difficulties in predicting future results. Actual results could
differ materially from those expressed or implied in the forward-looking statements. The information contained
in this document is as of April 22, 2003. The Company assumes no obligation to update any forward-looking statements
contained in this document as a result of new information or future events or developments. Additional discussion of
factors that could cause actual results to differ materially from management's expectations is contained in the Company's
filings under the Securities Exchange Act of 1934.
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