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A.T. CROSS PROMOTES CHARLES S. MELLEN TO SENIOR
VICE PRESIDENT, GLOBAL MARKETING AND SALES
Lincoln, RI – November 2, 2006 – A.T. Cross
Company (AMEX: ATX) today announced that Charles (Chad) S. Mellen has been promoted
to Senior Vice President, Global Marketing and Sales.
In addition to his global marketing responsibilities, Mellen will now lead the Company’s
worldwide sales effort which includes managing the Company’s International sales
subsidiaries, its Americas sales organization, and its International distributors
and direct sales organizations. He will continue to report to David G. Whalen, President
and CEO. Mellen joined the Company in January 2005 as Vice President, Global Marketing.
In that capacity, he led the Company’s development of new QWI products; its recent
extension into new categories; the launch of its direct-to-consumer channel; and
the Cross re-branding initiative.
David G. Whalen, President and Chief Executive Officer of A.T. Cross said, “Promoting
Chad to this newly created senior position reflects our strong commitment to building
the Cross brand and broadening our market position. Chad, in his previous role has
contributed a great deal to our efforts in these areas and we look forward to continued
success as we strive to maximize our market share in new and existing categories
and deliver profitable revenue growth to our shareholders.”
Mellen has over 20 years of experience in leading marketing, product development
and consumer-based programs for internationally-recognized, high-growth branded
companies. Before joining A.T. Cross, he was Vice President of Marketing for Tumi,
Inc., where he was responsible for the global positioning, strategy and communications
programs for this international luxury brand, as well as new business development.
Prior to Tumi, Mellen was the Director of Business Development and Director for
Men’s Products and Footwear for Coach, Inc.
About A.T. Cross Company
Since 1846, the A.T. Cross Company has crafted award-winning writing instruments
appreciated by consumers across the globe for their quality and innovation. Today,
A.T. Cross compliments its writing instrument heritage with a broad range of premium
personal accessories including timepieces, leather goods, reading glasses and Costa
Del Mar sunglasses. These products are sold worldwide, in upscale department and
specialty stores as well as in shop-in-shops in many major international cities.
For more information, please call A.T. Cross consumer relations at 1-800-282-7677;
visit Costa Del Mar; or the Cross website
at www.cross.com.
CONTACTS:
Tina Benik
Vice President, Legal and Human Resources
401-333-1200
Investor Relations:
Financial Dynamics
Melissa Myron/Caren Barbara
212-850-5600
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