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A.T. CROSS NAMES CHARLES S. MELLEN VICE PRESIDENT,
GLOBAL MARKETING
Lincoln, RI – January 31, 2005 – A.T. Cross Company (AMEX:
ATX) today announced that Charles (Chad) S. Mellen has joined the Company
as Vice President, Global Marketing. Mellen will report to David G. Whalen, President
and Chief Executive Officer of A.T. Cross and will serve on the Company’s Senior
Management Team.
In this position, Mellen will be responsible for creating and directing marketing
and new product development programs that build brand momentum and grow sales and
profitability on a global basis. Key components of this effort will include brand
positioning and advertising, product strategy and design, public relations and e-commerce.
Mellen has almost 20 years of experience in leading marketing, product development
and consumer-based programs for internationally-recognized, high-growth branded
companies. Most recently, he was Vice President of Marketing for Tumi, Inc., where
he was responsible for the global positioning, strategy and communications programs
for this international luxury brand, as well as new product development. In that
capacity, over an eight year period, he helped to more than double revenue during
a highly challenging time for the travel industry. Prior to Tumi, Mellen was the
Director of Business Development and Director for Men’s Products and Footwear for
Coach, Inc. Mellen also spent a number of years earlier in his career with Kurt
Salmon Associates, Inc., a strategic consulting firm.
Mellen is a graduate of The Wharton School, University of Pennsylvania
David G. Whalen, President and Chief Executive Officer of A.T. Cross said, “We are
delighted that Chad has joined Cross. His track record of driving top-line growth
through new products and brand-building programs is impressive. We look forward
to the exciting contributions that he will make to our company.”
About A.T. Cross Company
Building on the rich tradition of its award-winning writing instruments and reputation
for innovation and craftsmanship, A.T. Cross Company is a designer and marketer
of branded personal and business accessories. Cross provides a range of distinctive
products that appeal to a growing market of consumers seeking to enhance their image
and facilitate their lifestyle. A.T. Cross products, including award-winning quality
writing instruments, timepieces, business accessories and Costa Del Mar sunglasses,
are distributed in retail and corporate gift channels worldwide.
CONTACTS:
Tina Benik
Vice President, Legal and Human Resources
401-333-1200
Investor Relations:
Financial Dynamics
Melissa Myron/Rachel Albert
212-850-5600
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