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A.T. CROSS INTRODUCES LUXURIOUS FALL PEN COLLECTION
-- Fall Colors Will Add Warmth to Fall Wardrobes --
Lincoln, RI, July 1, 2005 -- A.T. Cross Company
(AMEX: ATX – news) will introduce a stylish limited edition ATX® Fall Collection
in September, in time to join the 2005-2006 fall fashion lineup. In addition to
three beautiful new colors, the new ATX Fall Collection pens feature rich, rose
gold tone appointments which add a warm, fall glow to the contemporary ATX design.
The new ATX Fall Collection is available in three luxurious colors: Champagne White,
Jade Green, and Claret Red. The rose gold tone pen clips are laser etched with exclusive
patterns designed by Cross called Maltese, Plaid and Pearl. Each color features
one of the three engraved patterns. Elegant and sleek, the new ATX Fall Collection
will round out this season’s wardrobe, adding the important extra touch that makes
an enviable statement.
“The new group is a continuation of our seasonal approach to the ATX line, which
complements the trends in fashion,” said Bruce Willox, Director of Global Marketing
for A.T. Cross. He continued, “The ATX Fall Collection follows our ATX Spring line,
which sold out. Our customers recognize the importance of carrying the right accessories.
They know our products offer them great style as well as exquisite details.”
“Cross has formulated a position that is right on target for the quality writing
instrument aficionado and gift buyer,” said Chris Sullivan, President of Fahrney’s
Pens, the nationally renowned pen retailer located in Washington, D.C. He added,
“The new ATX seasonal line is fresh, on trend, and brings a high degree of style
and fashion to this category of accessory. With the packaging accoutrements that
Cross is providing, customers will find the Fall Collection a great purchase or
gift.”
The new ATX Fall Collection comes packaged in a striking two-piece box, wrapped
in a rich gold-mink foil. The box slides into a decorative sleeve, which adds to
its gift-giving appeal. Cross is providing retail stores with an additional elegant
touch: boutique-styled gift bags for each ATX Fall Collection purchase. Each color
is available in ball-point pen, Selectip® (rolling ball) pen or fountain pen versions.
The MSRP is $60.00 for the ball point, $70.00 for the Selectip and $80.00 for the
fountain pen. As with all A.T. Cross products, the ATX Fall Collection comes with
a lifetime mechanical guarantee.
About A.T. Cross
Since 1846, the A.T. Cross Company has crafted award-winning writing instruments
appreciated by consumers across the globe for their quality and innovation. Today,
A.T. Cross complements its writing instrument heritage with a broad range of premium
personal accessories including timepieces, leather goods, reading glasses and Costa
Del Mar sunglasses. These products are sold worldwide, in upscale department and
specialty stores, as well as in shop-in-shops in many major international cities.
For more information, please call A.T. Cross Consumer Relations at 1-800-282-7677;
visit the Costa Del Mar website at www.costadelmar.com
or Cross website at www.cross.com.
To obtain photos, please call 401-521-2700 ext. 175 or
email requests to rdavis@rdwgroup.com
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