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A.T. CROSS ENGINEERS SLEEK 3-IN-ONE WRITING INSTRUMENT
-- Tech3 combines classic style with high-tech functionality --
Lincoln, RI, June 2, 2005 -- A.T. Cross Company
(AMEX: ATX – news) announces the revolutionary new Tech3, a multifunction writing
instrument that combines two pens and a pencil, designed with A.T. Cross’ signature
style and high-tech creativity. Following the trend to multi-function products such
as cell phones, PDAs and cameras rolled into one, Tech3 features capabilities that
allow the user to simply turn the top and select from three writing options – black
fine ball-point pen, red fine ball-point pen or a 0.5mm pencil. Efficient, handy
and eminently practical, this writing instrument is sure to become a favorite of
editors, designers, teachers, architects and draftsmen – certainly anyone who wants
to simplify and streamline their life.
“Tech3 is a direct result of customer requests,” said Bruce Willox, Director of
Global Marketing at A.T. Cross. He continued, “They told us that they loved the
functionality of a three-in-one writing instrument, but the market wasn’t offering
anything that had a sense of style. With Tech3, we offer a product that is useful,
great looking, and fits right into a technologically-savvy lifestyle.”
The distinctive conical top and single-band cap transition of Tech3 recalls the
ever-popular design of Cross Classic® Century® and Century® II. Tech3 also the Century’s
perfect balance, and its medium diameter promotes comfort and fingertip convenience.
Tech3 is available in four elegant finishes – bright chrome with 23 karat gold plated
appointments
(Medalist®), and in
bright chrome,
satin black or
satin blue with chrome-plated appointments. As with all Cross
products, Tech3 comes with a lifetime mechanical guarantee. The MSRP is $35 to $45.
About A.T. Cross
Since 1846, the A.T. Cross Company has crafted award-winning writing instruments
appreciated by consumers across the globe for their quality and innovation. Today,
A.T. Cross complements its writing instrument heritage with a broad range of premium
personal accessories including timepieces, leather goods, reading glasses and Costa
Del Mar sunglasses. These products are sold worldwide, in upscale department and
specialty stores, as well as in shop-in-shops in many major international cities.
For more information, please call A.T. Cross Consumer Relations at 1-800-282-7677;
visit the Costa Del Mar website at www.costadelmar.com
or Cross website at www.cross.com.
To obtain photos, please call 401-521-2700 ext. 175 or
email requests to rdavis@rdwgroup.com
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