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A.T. CROSS ADDS FUN TO THE FORMULA WITH POLKA DOT
PENS AND COORDINATED NOTEBOOKS -- Fashionable Color and Chic Style Create a Noticeable
Way to Take Notes --
Lincoln, RI, May 25, 2005 -- A.T. Cross Company
(AMEX: ATX – news) introduces a new group of bright, colorful coordinated pens and
notebooks to its diverse product line. Eye-catching and enviable, the new Cross®
Century® II Polka Dot ball-point pens and coordinating notebooks will be at the
top of the list for summertime writing, whether at your desk, in the office, on
the beach or in the classroom.
The new Polka Dot pens are the latest version of the popular Cross Century II. Slim
and sleek, this lightweight yet substantial pen has long been a favorite in the
A.T. Cross product line. Available in pink or green color themes, the small, medium
and large dots are sprinkled over a white, lacquer coated finish. Like candy dots,
the cheerful colors will brighten any day.
“The Polka Dot Pens and Notebooks are a great example of us listening to our customers’
requests for products that enhance their lifestyle,” said Bruce Willox, Director
of Global Marketing at A.T. Cross. “In addition to exciting consumers, retailers
will find the new products a striking visual in their product displays and perfect
items for the season.”
Use a Polka Dot pen with one of the coordinated Wire-O notebooks, and it’s instantly
fun to take notes, sketch, or doodle. The notebooks with dotted covers, 6” x 8.5”,
are available in either green or pink themes with 200 sheets of fine quality white
lined paper, perforated at the margin for easy filing. Another version, 5.75” x
5.75”, is available in solid hues of medium blue green or medium hot pink, creating
a singularly bright surface on which the pen clip can easily rest. This version
comes with unlined white quality paper, also perforated at the margin. The contrast
of the Polka Dot pen on both the dotted and solidly decorated notebooks makes a
great ensemble.
Cross teamed up with the popular accessories designer, Rafé, to create the Polka
Dot pens and matching Wire-O notebooks. Both the pens and notebooks incorporate
Rafé’s signature gumball print. Rafé’s famous fashion sense and Cross’ quality products
add up to a winning combination.
The Cross Polka Dot pens are available in ball-point versions only at a MSRP of
$60.00. The MSRP for the Wire-O notebooks is $10.00 and $12.00. All products are
available at the two Cross retail stores in Massachusetts; Harvard Square, Cambridge
and the Mall at Chestnut Hill, and
here for a limited time only.
About A.T. Cross
Since 1846, the A.T. Cross Company has crafted award-winning writing instruments
appreciated by consumers across the globe for their quality and innovation. Today,
A.T. Cross complements its writing instrument heritage with a broad range of premium
personal accessories including timepieces, leather goods, reading glasses and Costa
Del Mar sunglasses. These products are sold worldwide, in upscale department and
specialty stores, as well as in shop-in-shops in many major international cities.
For more information, please call A.T. Cross Consumer Relations at 1-800-282-7677;
visit the Costa Del Mar website at www.costadelmar.com
or Cross website at www.cross.com.
To obtain photos, please call 401-521-2700 ext. 175 or
email requests to rdavis@rdwgroup.com
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