A.T. CROSS INTRODUCES GLASSES TO LINE OF ACCESSORIES
-- Cross® Reading Glasses™ Offer Sharp Vision and Style --
Lincoln, RI, May, 2005 -- A.T. Cross Company
(AMEX: ATX – news), known for its excellence in fine writing instruments and accessories,
has added Cross Precision Reading Glasses to its line of products. Available in
stores now, the Cross Readers are for people who look for quality and style as well
as comfort in their reading glasses. The new glasses are a result of a partnership
with Sun Optics, a leader in the reading glasses industry for the past 10 years.
The reading glass market is growing, and Cross recognizes that most people can benefit
from reading glasses to address both computer eyestrain and Presbyopia (a gradual
loss of flexibility in the lens of the eye). Presbyopia is a condition that affects
about 90% of our population. Reading glasses become a must, and this is where Cross
Precision Reading Glasses come in.
Cross delivers its international reputation for precision and distinctive styling
to this exceptional reading glass line. Available in all six best-selling powers,
(ranging from 1.00 to 2.50), the lightweight scratch-resistant lenses have perfectly
aligned centers that reduce eyestrain, increase comfort and eliminate 99% of harmful
UV light.
“We recognized that the demand for reading glasses has grown, and will continue
to grow, as a correction for Presbyopia or to help reduce eye fatigue at a computer,”
said Steve Seaver, Marketing Manager at A.T. Cross. He continued, “The combination
of the Cross brand and Sun Optics’ leadership in the category has created a powerful
team. We are looking forward to continuing our joint efforts in eyewear design and
development.”
The Cross Precision Reading Glasses are not your typical over-the-counter variety.
Modeled with jewelry-like craftsmanship, they are engineered with an exclusive Integrated
Spring Temple that conforms easily to your face. Available with either adjustable
super thin nose pads or a clear, flexible nylon bridge, Cross Precision Reading
Glasses provide long-wearing comfort. While the glasses are rimless, an exclusive
EdgeGlow™ feature adds a touch of elegant color -- Onyx, Topaz, Sapphire, and Ruby
-- to the lenses. As a final touch, the Signature Case (Patent Pending) securely
stores the glasses when not in use.
Cross Precision Reading Glasses are sold in department stores, fine pen stores,
optical outlets and book chains. The MSRP of Cross Precision Reading Glasses is
$19.98.
About A.T. Cross
Since 1846, the A.T. Cross Company has crafted award-winning writing instruments
appreciated by consumers across the globe for their quality and innovation. Today,
A.T. Cross complements its writing instrument heritage with a broad range of premium
personal accessories including timepieces, leather goods, reading glasses and Costa
Mar sunglasses. These products are sold worldwide, in upscale department and specialty
stores, as well as in Cross shop-in-shops in many major international cities. For
more information, please call A.T. Cross Consumer Relations at 1-800-282-7677; visit
the Costa Del Mar website at www.costadelmar.com
or Cross website at www.cross.com.
To obtain photos, please call 401-521-2700 ext. 175 or
email requests to rdavis@rdwgroup.com