A.T. CROSS INTRODUCES GLASSES TO LINE OF ACCESSORIES
-- Cross® Reading Glasses™ Offer Sharp Vision and Style --
Lincoln, RI, May, 2005 -- A.T. Cross Company (AMEX: ATX – news), known for its excellence in fine writing instruments and accessories, has added Cross Precision Reading Glasses to its line of products. Available in stores now, the Cross Readers are for people who look for quality and style as well as comfort in their reading glasses. The new glasses are a result of a partnership with Sun Optics, a leader in the reading glasses industry for the past 10 years.
The reading glass market is growing, and Cross recognizes that most people can benefit from reading glasses to address both computer eyestrain and Presbyopia (a gradual loss of flexibility in the lens of the eye). Presbyopia is a condition that affects about 90% of our population. Reading glasses become a must, and this is where Cross Precision Reading Glasses come in.
Cross delivers its international reputation for precision and distinctive styling to this exceptional reading glass line. Available in all six best-selling powers, (ranging from 1.00 to 2.50), the lightweight scratch-resistant lenses have perfectly aligned centers that reduce eyestrain, increase comfort and eliminate 99% of harmful UV light.
“We recognized that the demand for reading glasses has grown, and will continue to grow, as a correction for Presbyopia or to help reduce eye fatigue at a computer,” said Steve Seaver, Marketing Manager at A.T. Cross. He continued, “The combination of the Cross brand and Sun Optics’ leadership in the category has created a powerful team. We are looking forward to continuing our joint efforts in eyewear design and development.”
The Cross Precision Reading Glasses are not your typical over-the-counter variety. Modeled with jewelry-like craftsmanship, they are engineered with an exclusive Integrated Spring Temple that conforms easily to your face. Available with either adjustable super thin nose pads or a clear, flexible nylon bridge, Cross Precision Reading Glasses provide long-wearing comfort. While the glasses are rimless, an exclusive EdgeGlow™ feature adds a touch of elegant color -- Onyx, Topaz, Sapphire, and Ruby -- to the lenses. As a final touch, the Signature Case (Patent Pending) securely stores the glasses when not in use.
Cross Precision Reading Glasses are sold in department stores, fine pen stores, optical outlets and book chains. The MSRP of Cross Precision Reading Glasses is $19.98.
About A.T. Cross
Since 1846, the A.T. Cross Company has crafted award-winning writing instruments appreciated by consumers across the globe for their quality and innovation. Today, A.T. Cross complements its writing instrument heritage with a broad range of premium personal accessories including timepieces, leather goods, reading glasses and Costa Mar sunglasses. These products are sold worldwide, in upscale department and specialty stores, as well as in Cross shop-in-shops in many major international cities. For more information, please call A.T. Cross Consumer Relations at 1-800-282-7677; visit the Costa Del Mar website at www.costadelmar.com or Cross website at www.cross.com.
To obtain photos, please call 401-521-2700 ext. 175 or email requests to rdavis@rdwgroup.com