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CROSS-BRANDING: RAFE NEW YORK SKETCHES STYLISH IMAGE
FOR A.T. CROSS
Lincoln, RI, March 28, 2005 – A.T. Cross Company
(AMEX: ATX – news) teams up with accessories designer Rafe Totengco to create a
Limited Edition Polka-Dot Pen and matching Wire O notebooks. Starting April, both
items will be available at Cross retail stores and on Cross.com. Both the pens and
notebooks incorporate the signature Rafe gumball print, offered in two vibrant color
ways – blue/green and pink/yellow.
Lilli Gordon, President of Cross Retail Ventures, a subsidiary of A. T. Cross, is
thrilled with the new collaboration, stating, "This spring polka dots are everywhere,
from handbags to sandals, so why not pens? The Rafe/Cross association shows the
consumer that writing instruments can be as much fun and just as fashionable as
other accessories."
"I'm excited to be designing for one of the oldest pen companies in America. I’ve
always loved drawing and writing (with pen and paper) instead of typing and texting,"
designer Rafe Totengco says. "It's very old school but it's more personal and thoughtful.
If you're going to scribble and doodle, might as well do it in style."
The partnership between Cross and Rafe marks another example of what has become
a widespread trend in the fashion industry of unlikely collaborations between trendy
designer and traditional brand.
Founded in 1846, A. T. Cross is recognized as a leading international designer of
fine writing instruments. Cross has two retail stores in Massachusetts: in Harvard
Square, Cambridge and the Mall at Chestnut Hill, which carry writing instruments,
journals, stationery, and accessories for the home, office and 'on the go.' Products
can be ordered by calling toll free: 888-75-Cross (888-752-7677).
Rafe New York specializes in women’s and men’s handbags, shoes and small leather
accessories. Rafe is carried in Bergdorf Goodman and Henri Bendel in New York and
Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Nordstroms and boutiques nationwide
and abroad.
About A.T. Cross
Building on the rich tradition of its award-winning writing instruments and reputation
for American innovation and craftsmanship, A.T. Cross Company is a designer and
marketer of branded personal and business accessories. Cross provides a range of
distinctive products that appeals to a growing market of consumers seeking to enhance
their image and facilitate their lifestyle. Cross products, including award-winning
quality writing instruments, timepieces, business accessories and Costa Del Mar
sunglasses, are distributed in the retail and corporate gift channels worldwide.
To obtain photos, please call 401-521-2700 ext. 175 or
email requests to rdavis@rdwgroup.com
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