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CROSS-BRANDING: RAFE NEW YORK SKETCHES STYLISH IMAGE FOR A.T. CROSS
Lincoln, RI, March 28, 2005 – A.T. Cross Company (AMEX: ATX – news) teams up with accessories designer Rafe Totengco to create a Limited Edition Polka-Dot Pen and matching Wire O notebooks. Starting April, both items will be available at Cross retail stores and on Cross.com. Both the pens and notebooks incorporate the signature Rafe gumball print, offered in two vibrant color ways – blue/green and pink/yellow.
Lilli Gordon, President of Cross Retail Ventures, a subsidiary of A. T. Cross, is thrilled with the new collaboration, stating, "This spring polka dots are everywhere, from handbags to sandals, so why not pens? The Rafe/Cross association shows the consumer that writing instruments can be as much fun and just as fashionable as other accessories."
"I'm excited to be designing for one of the oldest pen companies in America. I’ve always loved drawing and writing (with pen and paper) instead of typing and texting," designer Rafe Totengco says. "It's very old school but it's more personal and thoughtful. If you're going to scribble and doodle, might as well do it in style."
The partnership between Cross and Rafe marks another example of what has become a widespread trend in the fashion industry of unlikely collaborations between trendy designer and traditional brand.
Founded in 1846, A. T. Cross is recognized as a leading international designer of fine writing instruments. Cross has two retail stores in Massachusetts: in Harvard Square, Cambridge and the Mall at Chestnut Hill, which carry writing instruments, journals, stationery, and accessories for the home, office and 'on the go.' Products can be ordered by calling toll free: 888-75-Cross (888-752-7677).
Rafe New York specializes in women’s and men’s handbags, shoes and small leather accessories. Rafe is carried in Bergdorf Goodman and Henri Bendel in New York and Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Nordstroms and boutiques nationwide and abroad.
About A.T. Cross
Building on the rich tradition of its award-winning writing instruments and reputation for American innovation and craftsmanship, A.T. Cross Company is a
designer and marketer of branded personal and business accessories. Cross
provides a range of distinctive products that appeals to a growing market of consumers seeking to enhance their image and facilitate their lifestyle. Cross products, including award-winning quality writing instruments, timepieces, business accessories and Costa Del Mar sunglasses, are distributed in the retail and corporate gift channels worldwide.
To obtain photos, please call 401-521-2700 ext. 175 or email requests to rdavis@rdwgroup.com
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