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CROSS RETAIL STORES NAMED “BEST OF THE NEW”
-- The Boston Globe Gives Cross Top Rating --
Lincoln, RI, March 18, 2005-- A.T. Cross Company (AMEX: ATX – news) received rave reviews for its two new retail stores in a feature article, Best of the New, in the Sunday, March 13th edition of The Boston Globe Magazine.
Cross premiered its first store in April 2004 in Harvard Square in Cambridge. The second store, in Chestnut Hill, a suburb of Boston, opened in November.
The Boston Globe noted the stores for their minimal design and for the product mix – pens “from fancy to practical…irresistible satchels to carry them in, as well as folders and stylish desk accessories.”
“The success of the Cross stores, in the short time we have been opened, has been very exciting,” said Lilli Gordon, president of Cross Retail Ventures. She continued, “The fact that The Boston Globe has named us as one of the Best New Stores of 2005 reaffirms our belief in our retail concept and in the viability of the venture. We look forward to continued recognition by our customers and by the public overall.”
The A.T. Cross stores have given the company an opportunity to display their products in an ideal way. Its consumers have a chance to interact with the brand in a bright, modern environment, and the merchandise is easy to explore, presented colorfully and neatly. Items such as stylish journals and notebooks, bookends and desk accessories add to the mix,and pads of paper are available for people to experience the pens. In addition, the stores offer a perfect combination of classic and contemporary, such as pouches for an Ipod® and bags for laptops.
The retail ventures also offer an opportunity for the company to test and sell new products. For example, the Kimono pen, originally introduced in the Cross stores in Harvard Square, was so popular that the company made it available on its Web site.
For information and store hours, call Cross Retail in Cambridge, Massachusetts, Zero Brattle Street, Phone: (617) 868-7020, and Cross Retail in The Mall at Chestnut Hill, Chestnut Hill, Massachusetts, Phone: (617) 527-0530.
About A.T. Cross
Building on the rich tradition of its award-winning writing instruments and reputation for American innovation and craftsmanship, A.T. Cross Company is a designer and marketer of branded personal and business accessories. Cross provides a range of distinctive products that appeals to a growing market of consumers seeking to enhance their image and facilitate their lifestyle. Cross products, including award-winning quality writing instruments, timepieces, business accessories and Del Mar sunglasses, are distributed in the retail and corporate gift channels worldwide. For more information, please call A.T. Cross Consumer Relations at 1-800-282-7677; visit the Costa Del Mar website at www.costadelmar.com or Cross website at www.cross.com.
To obtain photos, please call 401-521-2700 ext. 175 or email requests to rdavis@rdwgroup.com
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