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A.T. CROSS COMPANY’S POPULAR ATX® PEN TAKES ON FRESH
NEW LOOK
-- Most recent editions offer dynamic colors and brushed
chrome finishes --
Lincoln, RI, February 8, 2005 – A.T. Cross
Company (AMEX: ATX – news) writes off the winter doldrums with the introduction
of bright new colors and brushed chrome finishes to its ATX pen line. With its sweeping
lines, smooth contoured look and seamless design, the ATX has been one of A.T. Cross’
most popular lines since it was launched in Europe in 1999. The new edition ATX
pens add to the appeal of this great Cross® standby. Both men and women will find
that these fresh new choices reflect a distinctive image and an expression of a
style-conscious personality.
Where the ‘90’s were about black, the 21st Century is about color, color color.
The new ATX doesn’t disappoint. This version is a perfect accessory for that designer
handbag, Ipod® or cell phone case. Bright lime green. Citrus orange. Lemony lemon.
The ATX gives a wink and a nod to the hip, cool fashion trends of spring. Think
fun. Think style. Think modern and fresh.
Buy them while you can, because Cross plans to introduce new colors seasonally.
This new edition of the ATX pens may, in fact, become collector’s items.
“We are very excited to launch the new edition ATX pens,” said Bruce Willox, Director
of Global Marketing for A.T. Cross Company. “More and more, our customers are looking
to us for products that are on or ahead of trend.” He added, “We will continue to
invigorate the ATX line with stylish colors that help accessorize and complement
our customers’ lifestyle.”
The new-colored ATX’s powder coated epoxy finish is comfortable in the hand. Its
girth is round and full, yet light and easy to hold. Its brushed chrome appointments
-- the distinctive wide, rounded clip and nib -- have a stainless steel look, offsetting
the matte appearance of the colored surface.
By contrast, the new ATX Medalist® pen gives new meaning to sleek and sensuous.
This pen exhibits a quality of strength, demonstrating power and a timeless sense
of design. Its solid and substantial appearance, the ATX hallmark is accentuated
by its bright chrome, smooth finish and gold plated appointments. The ATX Medalist
pen is the answer for the professional whose style is bold, rich and contemporary.
The new spring edition ATX pens are available in ball-point, Selectip rolling ball
and fountain pen versions from $50 to $60 (SMRP). ATX Medalist is available in a
0.5mm pencil version. A.T. Cross pens can be purchased
here and at fine pen stores nation-wide.
About A.T. Cross
Building on the rich tradition of its award-winning writing instruments and reputation
for American innovation and craftsmanship, A.T. Cross Company is a designer and
marketer of branded personal and business accessories. Cross provides a range of
distinctive products that appeals to a growing market of consumers seeking to enhance
their image and facilitate their lifestyle. Cross products, including award-winning
quality writing instruments, timepieces, business accessories and Costa Del Mar
sunglasses, are distributed in the retail and corporate gift channels worldwide.
To obtain photos, please call 401-521-2700 ext. 175 or
email requests to rdavis@rdwgroup.com
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