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A.T. CROSS ADDS MORE GLAMOUR TO VERVE PEN COLLECTION
-- Sexy, elegant Radial Chrome Verve combines leading
edge modernism with a touch of Art Deco --
Lincoln, RI, February 8, 2005 – A.T. Cross
Company (AMEX: ATX – news) announces a new version of its Cross Verve™ pen that
adds to the momentum of Verve’s popularity since it launched in February 2004. The
new Radial Chrome Verve offers another chic option to this elegant line of pens,
surely the connoisseur’s choice for a dynamic accessory.
Radial Chrome Verve brings new dimension to this singularly luxurious pen collection.
The surface is engraved with 26, precise technicuts, sensuous circular gradated
lines that surround the wide-girth of the pen and add comfort to the grip. The sleek
body is offset by a shiny clip that nests in a black matte resin inlay. Radial Chrome
Verve is reminiscent of a beautiful Art Deco martini set, yet evocative of majestic
modernistic skyscrapers seen in the world’s most sophisticated cities. Instantly
identifiable, Radial Chrome Verve will match the savvy and style of its owners:
the most fashion-aware people who know the best when they see it.
“The Radial Chrome Verve provides a handsome option to this high-end pen collection,”
said Bruce Willox, Director of Global Marketing for A.T. Cross Company. “Verve has
proven to be a winner in the market, with an appeal to stylish, sophisticated customers.
The Radial Chrome version is sure to be a “must-have“ item for people who think
about purchasing premium brand products that are both satisfying and forever useful
accessories.”
The Verve collection design was inspired by the classic recordings of such great
jazz artists as Nina Simone, Charlie Parker, Count Basie, and the “First Lady of
Song,” Ella Fitzgerald. Verve pens are authentically original, sexy and exciting,
just like these jazz icons.
Radial Chrome Verve is offered with a fountain pen, featuring a 360° wrapped rhodium
plated nib. Ball-point pen and versatile gel-ink rollerball models are additional
writing options. The Selectip® rolling ball model also lets the user interchange
refill types as it accommodates porous point, ball point or document markers. Radial
Chrome Verve pens are available at fine retail stores nationwide, at a suggested
retail price of $95 to $175. For a listing of retail stores and additional details,
click here
All Verve pens come packaged in an architecturally proportioned presentation gift
case that has been designed to keep the pen resting on a desk or table. Its unique
feature is a molded rubber case with a cocoon-like inset in which the pen nests
perfectly.
About A.T. Cross
Building on the rich tradition of its award-winning writing instruments and reputation
for American innovation and craftsmanship, A.T. Cross Company is a designer and
marketer of branded personal and business accessories. Cross provides a range of
distinctive products that appeals to a growing market of consumers seeking to enhance
their image and facilitate their lifestyle. Cross products, including award-winning
quality writing instruments, timepieces, business accessories and Costa Del Mar
sunglasses, are distributed in the retail and corporate gift channels worldwide.
To obtain photos, please call 401-521-2700 ext. 175 or
email requests to rdavis@rdwgroup.com
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