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CROSS INKS LICENSE PARTNERSHIP WITH FRANKLINCOVEY
PRODUCTS
A. T. Cross Offers Quality Writing Instruments Under
FranklinCovey Products Brand Name
Lincoln, Rhode Island—November 3, 2009—A. T. Cross Company today
announced a licensing agreement with FranklinCovey Products, the official consumer
products licensee of the FranklinCovey Co. brand and manufacturer of binders, laptop
bags, and other productivity and organizational tools and accessories. Under the
agreement, Cross will license the FranklinCovey Products brand name on a global
basis for the development and distribution of an exclusive collection of stylish
and functional writing instruments appropriate for both business and personal everyday
use.
The new line of FranklinCovey-branded pens is immediately available at Staples stores
nationwide. Additional distribution channels will be added next spring with other
office supply stores and select mass retailers in the United States. The uniquely
styled pens and pencils incorporate the premium quality and construction Cross is
known for along with a range of designs that appeal to both men and women. International
distribution will be underway by late 2010.
“Cross has world-renowned writing instrument and design capabilities and pairs extremely
well with the FranklinCovey brand,” said FranklinCovey Products CEO Sarah Merz.
“This agreement marks a new focus for us in extending the FranklinCovey Products
brand into relevant categories, domestically and internationally.”
FranklinCovey Products’ International Senior Vice President John W. Spotts commented:
“Adding a market leader and high quality partner such as Cross demonstrates the
strength of the FranklinCovey Products brand name. We see this as the first of many
domestic and international licensing agreements to come.”
“The combination of the strong FranklinCovey brand equities with Cross’ quality
writing instrument knowledge and experience will allow Cross to bring consumers
and retailers a compelling new writing instrument experience,” said Charles S. Mellen,
President, Cross Accessory Division. “We are very excited about the opportunities
that our new relationship will bring both organizations.”
About CROSS
CROSS, the world renowned manufacturer and marketer of fine writing instruments
has achieved worldwide recognition as a brand since the firm’s inception in 1846.
The CROSS name has been synonymous with quality writing instruments, and recently,
its collection has expanded to include other fine accessories for where and how
you work, including timepieces, leather, eyewear, and journals. CROSS is headquartered
in Lincoln, Rhode Island, and its products are sold in more than 100 markets worldwide
through select retailers and distribution partners. All CROSS writing instruments
are backed by a lifetime mechanical guarantee.
CROSS selections bring the collective skills of 160 years of innovation and craftsmanship
to a whole new generation of products.
For further information about CROSS, please visit www.cross.com
About FRANKLINCOVEYPRODUCTS LLC
FranklinCovey Products, LLC is a global retailer and the exclusive worldwide consumer
products licensee of the FranklinCovey™ brand owned by FranklinCovey Co. FranklinCovey
Products helps individuals and organizations achieve greater productivity, effectiveness,
and success. The Company’s products are sold throughout Europe, Asia, Australia,
and the Middle East and in more 15,000 retail outlets across North America, including
54 FranklinCovey stores. Some of the Company’s best-known consumer products include
the popular FranklinCovey planner, PlanPlus™ planning software, PlanPlus™ Online,
as well as a line of binders, laptop bags, totes, and other productivity and organizational
tools and accessories. For more information, please visit
www.franklinplanner.com.
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