CROSS® C-SERIES PEN BRINGS NEW BEAUTY TO INDUSTRIAL DESIGN WITH AUTO-INSPIRED STYLING

Passionate about purposeful design, CROSS introduces its new C-Series writing instrument, a bold new silhouette inspired by the engineering and artistry of spectacular cars.

Much like automobiles that are an intrinsic part of daily existence, writing instruments serve as dependable models of functional style – the best ones embracing both a high caliber of technical performance and visual interest. Influenced by the engineers and the stylists who perfected the finest automobiles, CROSS developed the C-Series pen over the course of approximately two years. Every element, from the body and ornamentation of the pen to its essential mechanics, has been carefully designed in tribute to the mission of those great auto designers whose focus on aesthetics was matched by a functional need, whether it was for ultimate speed, efficiency, or comfort.

The C-Series pen similarly strikes this dynamic balance of style and substance: a handsome aesthetic matched with the latest advancement in technology. This contemporary, capless rolling ball pen with its distinctive design allows the user to adjust the pen from a rolling ball to a ballpoint. This pen delivers extraordinary performance and versatility like the finely tuned engine of a racecar. The C-Series is available in this combination Selectip® rolling ball/ballpoint model or as a fountain pen.

With a wide body and tapered ends, the modern C-Series pen attracts with a sense of strength yet utility. The perforated detail on select styles echoes the leather details of vintage cars, assuring a comfortable grip. On these models, the machine art finish is dramatically rendered in tones of Champagne, Carbon Black, and Monaco Blue. A powder-coated Performance Black model (without perforation styling) offers a smooth finish that is reminiscent of rubber.

The chrome appointments at the top and bottom of the pen resemble the faceted style of lug nuts. The thumb grip clip with a hinge evocative of a hex nut is designed with some pivoting capability to help affix the pen to a pocket or paper. The chiseled look of the company’s name on the clip is inspired by a machined cast engine block. Even the center ring on the C-series pen mirrors the mechanical components on magnificent machines where the details fascinate as much as the form.

Certain to transport you as you fulfill your daily writing tasks, the new C-Series writing instruments debut in March 2009 at CROSS stores, online at www.cross.com, and at select retailers. The C-Series pen is backed by a lifetime mechanical guarantee, as with all CROSS writing instruments.

Suggested retail prices range from $90 for the capless combined rolling ball/ballpoint styles (fitted with gel roller ball and jumbo ballpoint cartridges) to $160 for the C-Series fountain pens with twist-off caps.