CROSS® DEBUTS NEW CONCEPT STORE IN THE FASHION SHOW IN LAS VEGAS

CROSS, the renowned American maker of fine writing instruments and accessories, pens a new volume in its 160-year history with the introduction of its new concept store in Las Vegas in October. As the oldest manufacturer of writing instruments in the Western Hemisphere, and a pioneer of the ball-point pen technology, the iconic brand CROSS is distinguished by a heritage of excellence…as well as an inventive spirit that continues today with its new retail design.

From American presidents to legendary authors, from fashion designers to newly minted graduates, CROSS has long been in the hands of discerning customers around the world. But when CROSS opens its new lifestyle concept store in the Fashion Show in Las Vegas this month, it will present a unique retailing hybrid – a shop with fashionable accessories for where and how you work, and a destination for beautifully designed gifts. It will be the first CROSS store in the western half of the United States.

The 670 square foot store opens on October 6^th in the upper level west corridor of the Fashion Show – the premier shopping center in Las Vegas and one of the nation’s largest malls. The CROSS store incorporates signature elements that create a new prototype for the CROSS brand, including a double height window storefront with cove accent lighting that highlights the company’s recently redesigned logo. A Pen Wall with illuminated images reinforces the brand’s core products. Nearby surfaces invite comfortable, convenient customer testing.

The modern aesthetic is dotted with stitched and quilted leather and fabric panels, light and dark wood accents, and decorative pendant lights. Ottomans with trays advance the welcoming, residential feel of the store.

Architectural firm RGLA Solutions in Illinois, along with the CROSS design team, developed the prototype design, which CROSS expects to roll-out to additional locations.

Contemporary fixtures and alcoves with open glass shelving display the assortment of new products that extend the brand’s outreach into accessories and gifts. In addition to writing instruments, the Las Vegas store will present CROSS timepieces, cufflinks, eyewear, leather accessories, stationery items, desk sets, and business and computer tote bags. The CROSS collection offers distinctive, up-to-the-moment gifts appropriate for those on your shopping list, from executives and clients, to your favorite fashionistas and moms-on-the-move. With a lifetime guarantee on writing instruments, and the ability to engrave on-site at the store, gift giving at CROSS means the convenience of personalizing a pen with a message or a name, and the satisfaction of knowing your gift will be long cherished.

In the past year, CROSS has developed more new products than ever before in its history, applying its mastery of industrial design with a fashion conscious design approach. The results are well-engineered products, from timepieces with precision Swiss watch movements to style savvy computer bags created with ideal proportions for toting tech treasures. All of the new CROSS products have been designed with an eye towards being both stylish and functional -- everyday essentials that feel at once current, luxurious, and accessible.

CROSS is based in Lincoln, Rhode Island. Its products are sold in more than 100 markets internationally, as well as through select retailers in the United States and through its website, www.cross.com.

The Fashion Show shopping center is located on the Strip, on Las Vegas Boulevard South.