CROSS FOR THE CAUSE: NEW CROSS PEN TO SUPPORT SUSAN G. KOMEN FOR THE CURE

CROSS announces its support of Susan G. Komen for the Cure with the creation of its new Breast Cancer Awareness pen to launch this August in the United States.

The new CROSS® ATX® Breast Cancer Awareness pen in stylish luminescent pink features the symbolic pink ribbon on the clip. CROSS will donate ten percent of the retail sales of this pen to Susan G. Komen for the Cure with a minimum guaranteed donation of $10,000.

The boldly designed ATX pen bears a contemporary silhouette and a soft, pearlized finish with polished chrome appointments. A pen with a medium-diameter barrel that is gently tapered, ATX sits comfortably in the hand, an expertly balanced instrument for jotting notes at work or at home. As fashionable as it is functional, ATX is the perfect accessory for expressing your personal style, as well as your dedication to helping eliminate the threats of breast cancer.

Expand your pen wardrobe with this beautiful new addition or present it as a gift this fall to friends, family, or fellow breast cancer survivors. Attractively boxed, this limited edition ATX ball-point pen has a suggested retail price of $60. It will be available through CROSS stores, online at www.cross.com, and through select retailers in the United States, beginning in August. As with all CROSS writing instruments, the ATX Breast Cancer Awareness pen comes with a lifetime mechanical guarantee.

The promise of Susan G. Komen for the Cure is to save lives and end breast cancer forever by empowering people, ensuring quality care for all, and energizing science to find the cure. For more information, please visit the Komen website at www.komen.org, or contact the organization at 5005 LBJ Freeway, Suite 250, Dallas, Texas 75244.

Based in Lincoln, Rhode Island, CROSS is America’s oldest pen manufacturer, a distinguished maker of fine writing instruments, leather goods, timepieces, business and personal accessories.